The Worlds Most Popular Designer Handbag EVER

Despite a strange year in 2020, it remains clear that designer bag sales are consistent despite the uncertainty. In this blog, we’ll be revealing the most popular designer handbags in the world by reviewing search statistics.

The research will reveal some of the most popular and in-demand luxury brands, as well as more specifically, which styles of bags proved the most popular.

The Most Popular Designer Bag Brands

First, lets start with some of the worlds most popular luxury brands including Louis Vuitton, Gucci, Chanel, Yves Saint Laurent and Hermes. The most popular brand data is from analysing Google search traffic for the brand name in 2020. At this point, we’re trying to discover which brand is most popular in general.

The statistics reveal that Gucci is actually the most popular luxury brand, followed by Louis Vuitton, Chanel, Yves Saint Laurent then Hermes. Search data varies by country, but this analysis has been done on worldwide search data.

It appears China is driving Hermes’ growth, with a clear lead on searches for the luxury fashion house. Louis Vuitton is clearly a favorite for countries such as the United States, United Kingdom, the Netherlands, and Australia.

The other brands did not have an obvious lead anywhere in the world, but overall appeal.

The Most Popular Gucci Designer Bags

So what are the most searched for Gucci bags? The results might be slightly surprising…

The most searched for Gucci bag are ‘Gucci Bag Belt’ with over 18,000 searches a year. The belt bag popularity is mostly as a result of the United States and Canada searching for their perfect Gucci belt bag. Below is a list of the top 5 Gucci bags that are searched for on Google, ranked by number of searches (1 being the highest).

  1. Gucci Bag Belt
  2. Marmont Bag
  3. Gucci Tote Bag
  4. Gucci Bag Dionysus
  5. Gucci Camera Bag

The Most Popular Louis Vuitton Designer Bags

Louis Vuitton is the world’s most recognized designer brand with its renowned monogram print. But which bag styles proved the most loved by LV addicts? Let’s take a look…

  1. Louis Vuitton Neverfull
  2. Louis Vuitton Speedy
  3. Louis Vuitton Alma
  4. Louis Vuitton Pochette Metis
  5. Louis Vuitton Multi Pochette

It’s no surprise that the Louis Vuitton Neverfull has topped the charts, with this legendary tote bag being a staple in any designer bag collection.

The Most Popular Chanel Bags

Chanel has been a popular luxury brand for designer bag lovers for many years and has seen somewhat of a resurgence in 2020 as it introduces some popular new styles to the range. The most popular Chanel bag styles based on Google searches are as follows:

  1. Chanel Le Boy Bag
  2. Chanel Gabrielle Bag
  3. Chanel Classic Flap
  4. Chanel 19 Bag
  5. Chanel 2.55 Reissue


The Most Popular Yves Saint Laurent Bags

Saint Laurent or YSL as previously known has stormed the designer bag market with its’ elegant, yet stand-out designer bags. The YSL logo featured on its beautiful bag range adds a little extra, something special, to the bag.

Discover the most searched for YSL / Saint Laurent designer bags below:

  1. YSL LouLou
  2. YSL Kate
  3. YSL Camera Bag
  4. YSL Sunset Bag
  5. YSL Sac De Jour

The Most Popular Hermes Bags

Whilst Hermes is regularly perceived as the ‘most luxurious’ designer brand in the world, it doesn’t have the breadth to its designer bag collection to compete with the likes of Gucci and Louis Vuitton. However, Hermes does have an ace up its sleeve with the iconic Birkin bag. Celebrities such as the Kardashians and Victoria Beckham have helped to see these bags demand sky-rocket. Thanks to its very limited availability (you have to be offered one, YES, offered one) by a Hermes sales associate, their rarity has driven the price up exponentially.

It’s worth noting that Hermes search popularity is significantly driven by China and the United Kingdom.

There are only three real runners for Hermes that are popular:

  1. Hermes Birkin
  2. Hermes Kelly Bag
  3. Hermes Constance
  4. Hermes Evelyn
  5. Hermes Jypsiere

The Most Popular Prada Bags

Prada is known worldwide and over the years has built up a range of classic and elegant designer bags in its range. But which are the most popular styles of the bag from Prada based on search data? See what we discovered below:

Most Popular Designer Handbags In The World

Now we know what the most popular styles of the bag are for each of the most popular luxury brands – which bag is THE MOST popular in the WORLD? Let’s take a look…

The result is a little SHOCKING, but at the same time, it isn’t due to the bags explosive popularity with some of the worlds bigger celebrities and influencers.

The bag that is the MOST POPULAR based on WORLDWIDE search data is the Hermes Birkin Bag!

Most Popular Designer Crossbody Bags

Based on the search data taken from these specific brands, and their most popular designer bags the most popular designer crossbody bags include:

Most Popular Designer Tote Bags

Designer tote bags can be incredibly useful for everyday use and work since they’re so easy to use. A tote bag is generally larger in size than a crossbody bag and enables you to carry larger items such a laptop and other bulkier items.

Based on the search data, here are the most popular designer tote bags in the world:

Looking for more great designer tote bag? Read our blog here featuring the best designer tote bags.

Most Search For Designer Bag Summary

I hope this guide to come of the most searched for designer bags has inspired you and will help you to find your perfect designer bag! Buying a bag that is popular often directly related to how well it will re-sell one day if you care about the resale value of the bag.

It also goes without saying that popular bags are generally tried and tested, and are therefore popular for good reason! They’re often a very useful and easy to use style of bag (as well as being great looking!).

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